Identifying Target Audience
View more presentations from callumwilsonalevel.
Friday, 11 February 2011
Tuesday, 8 February 2011
Motivation Of My Audience
I used Dyer’s Utopian Solutions Theory to motivate and engage our audience, offering our target audience the ‘solutions’ of ‘energy’ through vibrant colours and energising motivational language. This gives the consumer a sense of escapism and could encourage audiences who are suffering from exhaustion to feel energised. Giving them another reason to purchase issues of my magazine.
This can relate to 10 key words;
Inadequacy, Poverty, Confusion, Exhaustion, Isolation,
Solution, Abundance, Clarity, Energy and Community.
A film or magazine may offer energy through content which may be something like a chase scene or an exclusive/motivational article may also come through style e.g special effects or bright colours.
I also used Maslow's Hierarchy of Needs as he relates to 4 key themes;
Safety - offering assurance of safety, physically, emotionally, psychologically.
Affiliation - the need to belong to a group
Esteem - our need to feel good about ourselves.
My magazine will mainly follow the point of affiliation as the consumer of the magazine will feel part of the Hip Hop community and will be welcomed in the magazine.
This can relate to 10 key words;
Inadequacy, Poverty, Confusion, Exhaustion, Isolation,
Solution, Abundance, Clarity, Energy and Community.
A film or magazine may offer energy through content which may be something like a chase scene or an exclusive/motivational article may also come through style e.g special effects or bright colours.
I also used Maslow's Hierarchy of Needs as he relates to 4 key themes;
Safety - offering assurance of safety, physically, emotionally, psychologically.
Affiliation - the need to belong to a group
Esteem - our need to feel good about ourselves.
My magazine will mainly follow the point of affiliation as the consumer of the magazine will feel part of the Hip Hop community and will be welcomed in the magazine.
Friday, 4 February 2011
Preliminary Task
This is a mock up of how a contents page would look. My final piece will look a lot more professional and have a slightly more unique layout than this.
Tuesday, 1 February 2011
Identification Of Audience
Now that i have done some product research, i believe that it is important to identify my target audience in which then i can use to decide for my target audience for my own magazine. Graeme Burton identifies the difference between socially grouped audience via age, gender, social status, race, location etc. This is his first classification. His second consists of grouping media audiences via relationship with media for example film goers, games console players, consistent magazine buyers etc. He uses both of these ideas to identify his audience and enable him to determine a target audience for that type of media.
I will be using Graeme Burtons theory to help me identify my audience and help me determine what my target audience is for my Hip Hop magazine. I can base the identfication socially or relationship with the media in which is the 2 ideoligies Burton promotes. I will then follow generic conventions of this type of magazine and use stereotypes to enable me to reach my target audience. For example i will research VIBE magazine as this is the contemporary Hip Hop magazine, i will look at their target audience and from that i will then identify my target audience and then begin planning to be able to reach this target audience.
Hartley further identifies the importance of:• self: audiences can be grouped by their aspirations, etc. for example, if you target ambitious people (musicians?), you can offer a motive such as performance enhancement.• nation: the country a group comes from and its style. Most western societies (e.g. Britain, America, France) follow common ideals, such as work hard to achieve your aims. Cultural Imperialism refers to the influence of American Media values on the world, e.g. Hip Hop=Big Chains and Crime are the common semantic field. Other cultures follow different values. I will be using contemporary western values.
My magazine will need the use of both categories for me to determine the identity of my target audience. For example i will identify the difference between socially grouped audiences;
age- 16-24
gender-Male
Race-Mixed (all ethnicities)
Household Income-£14k($)/£40k($)
Location- America/England
Social Status Classification-ABC1
I will also need to base my identification of audiences through the audiences relationship with the media. Due to the technological advancement of Web2.0 i may need to adapt my magazine and promote a multi platform magazine. As print is in decline i should consider promoting an internet site on my magazine cover. I will have to look at the relationship between consumers using the internet to gain their contemporary music knowledge and their relationship with buying the magazines to get the knowledge. I will also have to look at the stereotypes and the conventions of the Hip Hop music genre.
I will be using Graeme Burtons theory to help me identify my audience and help me determine what my target audience is for my Hip Hop magazine. I can base the identfication socially or relationship with the media in which is the 2 ideoligies Burton promotes. I will then follow generic conventions of this type of magazine and use stereotypes to enable me to reach my target audience. For example i will research VIBE magazine as this is the contemporary Hip Hop magazine, i will look at their target audience and from that i will then identify my target audience and then begin planning to be able to reach this target audience.
Hartley further identifies the importance of:• self: audiences can be grouped by their aspirations, etc. for example, if you target ambitious people (musicians?), you can offer a motive such as performance enhancement.• nation: the country a group comes from and its style. Most western societies (e.g. Britain, America, France) follow common ideals, such as work hard to achieve your aims. Cultural Imperialism refers to the influence of American Media values on the world, e.g. Hip Hop=Big Chains and Crime are the common semantic field. Other cultures follow different values. I will be using contemporary western values.
My magazine will need the use of both categories for me to determine the identity of my target audience. For example i will identify the difference between socially grouped audiences;
age- 16-24
gender-Male
Race-Mixed (all ethnicities)
Household Income-£14k($)/£40k($)
Location- America/England
Social Status Classification-ABC1
I will also need to base my identification of audiences through the audiences relationship with the media. Due to the technological advancement of Web2.0 i may need to adapt my magazine and promote a multi platform magazine. As print is in decline i should consider promoting an internet site on my magazine cover. I will have to look at the relationship between consumers using the internet to gain their contemporary music knowledge and their relationship with buying the magazines to get the knowledge. I will also have to look at the stereotypes and the conventions of the Hip Hop music genre.
Subscribe to:
Posts (Atom)